Web Page Optimization - web site design

Web Page Optimization

Web page optimization is critical to being found on the Internet. With all the content on the Internet Search Engines need algorithms and specific criteria to determine the most suitable pages to display first.

Note there is no magic bullet to web page optimization. Making your web page rank well is a serious process. You can not buy a software program that is going to optimize your website and get it in the top 10, 20, 30 positions. Be practical and serious, how would that be possible? It takes time and analysis to achieve high placement. Software tools can help, but are not a substitute for the many techniques it takes to properly optimize a web page.

Also, forget instant organic ranking. Submitting your website and being indexed are two different activities. Submissions are subject to being rejected or ignored by Search Engines. Search engines can be selective and/or arbitrary. Once a submission is accepted it has thousands or millions of other web pages to compete with. Web page optimization can improve your visibility on the Internet. Learn all you can and continue to work at it. Below are some web page tags that are important to the process. Please read carefully.

Page Content Recommendations:

1. Place your MOST important keywords and keyword phrases towards the top of this document if possible. Some robot type search engines such as Excite will not read META Tags so this is important.

2. Provide as much content as you can that will attract keyword searchers.

Title Tag

The TITLE Tag should contain your MOST important searchable keywords and be 60 characters or less in length.

Tip: Keywords found in the TITLE Tag have the highest ranking value with most all search engines. The 60 character limit is because not all search engines are created equal. Some search engines will only display a maximum of 60 characters of text for a TITLE in their search results. Having your page TITLE cut off by some search engines is not what we consider "search engine friendly".

Description Tag

The META Description Tag should contain a brief description of what can be found on the current page and be 150 characters or less in length.

Tip: Take time to create a keyword rich META Description Tag. This can increase your search engine rankings and some search engines will highlight search terms found in their search results helping your listing to stand out from others. Not all search engines display the META Description Tag every time, but most all major search engines (including Google) do utilize and display the META Description Tag in their SE results. The 150 character limit is because some search engines will only display a maximum of 150 characters of text for the description in their search results. Keeping your META Description Tag under 150 characters helps insure your description makes sense to those who view it.

Keywords Tag

The META Keywords Tag should contain ONLY keywords which are also found in the viewable text on the page and be 874 characters or less in length (less is better).

Tip: The META Keywords Tag is not as important as it once was and many search engines no longer index words found here. The META Keywords Tag can increase your search engine rankings when constructed properly. The 874 character limit is a calculation based on the storage ability of most search engines. But this does NOT mean you should enter 874 characters here. In fact you will suffer from "keyword saturation" if you do. Your Web page's Keyword Density calculation is probably the most important consideration when optimizing your Web pages. Having a lot of keywords here can destroy your keyword densities and your SE rankings so be careful.

IMG ALT Tag

The IMG ALT Tag should contain ONLY a few keywords. The keywords found in this Tag are usually ONLY indexable when it is part of a link. The ALT text means "alternative" text.

Tip: Our research indicates that 4 or fewer keywords should be used. Too many keywords and your ranking can be penalized. The IMG ALT Tag is important for robots because it helps them figure out what the image represents and links to. The IMG ALT Tag can increase your search engine rankings when constructed properly. If too many keywords are used you can also suffer from "keyword saturation".

Keyword Density

Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results. Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.

Web Page Optimization

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